Google Launches Business Pages for Brands | Products | Organisation

Google launches its most awaited Google+ business this week

Google+ focuses on connecting people network. Taking a step further Google+ pages gives a opportunity to build relationships with all the things you care about from local businesses to global brands.

Google+ pages for businesses is something more similar to a facebook fan page.

For businesses and brand, unlike Facebook, G+ pages helps connect you to the fans or customers, Where a user can recommend a brand or business with +1, or add the page to its famous circle, Using the hangouts feature it is also possible to do a face to face communication with fans.

Google has continued to maintain its simplicity, where as facebook which is getting more complicated and cluttered. A complete white background gives a business page the decency and helps highlight the brand with a more professional impact.

Creating a Google Business page is a 2minute business.

Google Business/Brand Page can be created within four major category

>Local Business or Place

>Product or Brand

> Compnay,Institution or Organisation Arts,Entertainment, Sports

> Others

Features of Google Plus for Businesses:

1. You Can +1 a Page to Show Support or Add Them to Your Circles

2. No Google+ Page Can Follow You Until You Follow Them…

3. In Fact, Google+ Pages Can’t Even Mention You Unless You’re Connected

4. Google+ Pages Automatically Unfollow You If You Unfollow Them

5. You Can Find Google+ Pages In Google Search

The biggest advantage Google owns is its network and its products.

Google have its large spectrum of products that can be interlinked with these pages, beign the big daddy in search, brand pages will also serve as a major traffic driver to a branded website, this might approximates search engine results with greater accuracy, and help brand to have a common platform to increase their performance on organic and sponsored listing.

With the advent of the Google+, and the +1 integration with google organic search and search ads, +1 for display ads is expected to bring the next socially recommended revolution in coming days which is said to perform much better than before, this interaction will help brands/business reach to the more targeted users.

Google Hangouts:

Hangouts is a major differentiator, that will make G+ business pages standout, Facebook is yet to come up with this feature where a fan page can do a face to face interaction with its fans.

Find Google Business Page

Finding a Brand name with pages is simple just by typing +Brand Name into the Google search bar, you are sent directly to that business’s Google+ page. This is more than a clever feature; this is a game changer that ups the social business ante on every other social networking platform

Tracking is enabled with Facebook Insight, however google plus might have an option to integrate google analytics in future.

Few things are still awaiting from google integration of application into the pages. Adding multiple admin users to these page which is currently missing.

Following are few of the examples of Google Business pages:

Pepsi Business Page